• Contact Us
    • Send Feedback
    • Login
    View Item 
    •   Home
    • Journal and Journal Articles
    • Journal and Journal Articles
    • View Item
    •   Home
    • Journal and Journal Articles
    • Journal and Journal Articles
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    Whole Repository
    CollectionsIssue DateRegionCountryHubAffiliationAuthorsTitlesSubject
    This Sub-collection
    Issue DateRegionCountryHubAffiliationAuthorsTitlesSubject

    My Account

    Login

    Welcome to the International Institute of Tropical Agriculture Research Repository

    What would you like to view today?

    Social-cognitive factors influencing household decisions to grow orange-fleshed sweet potato in Uganda

    Thumbnail
    View/Open
    Journal Article (625.2Kb)
    Date
    2020-01
    Author
    Ndaula, S.
    Sseguya, H.
    Matsiko, F.
    Type
    Journal Article
    Review Status
    Peer Review
    Target Audience
    Scientists
    Metadata
    Show full item record
    Abstract/Description
    This study examined the role of social-cognitive factors in farmers’ decisions to cultivate orange-fleshed sweetpotato as a food-based approach to alleviating vitamin A deficiency among rural households in Uganda. Cross-sectional survey data collected from 341 randomly selected household level decision-makers drawn from two rural districts in Uganda were analysed using hierarchical regression. Perceived capability and perceived social approval significantly predicted household decisions to grow orange-fleshed sweet potato (p≤0.001). Overall, decision-makers’ subjective norms and control beliefs were found to be significant mediators (p≤0.01) of the orange-fleshed sweet potato acceptance process. These results point to a cardinal role for processes that create supportive social and cognitive environments in promoting the cultivation of bio-fortified technologies such as orange-fleshed sweet potato.
    https://dx.doi.org/10.4314/jae.v24i1.1
    Multi standard citation
    Permanent link to this item
    https://hdl.handle.net/20.500.12478/6809
    Non-IITA Authors ORCID
    Haroon Sseguyahttps://orcid.org/0000-0001-9963-3147
    Digital Object Identifier (DOI)
    https://dx.doi.org/10.4314/jae.v24i1.1
    Research Themes
    Plant Production and Health
    IITA Subjects
    Agronomy; Plant Breeding; Plant Production
    Agrovoc Terms
    Sweet Potatoes; Potatoes; Plant Breeding; Plant Production; Uganda; Households
    Regions
    Africa; East Africa
    Countries
    Uganda
    Hubs
    Eastern Africa Hub
    Journals
    Journal of Agricultural Extension
    Collections
    • Journal and Journal Articles4835
    copyright © 2019  IITASpace. All rights reserved.
    IITA | Open Access Repository