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    Using a discrete choice experiment to elicit the demand for a nutritious food: Willingnesstopay for orange maize in rural Zambia

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    S12ArtMeenakshiDiscreteInthomDev.pdf (684.3Kb)
    Date
    2012-01
    Author
    Meenakshi, J.V.
    Banerji, A.
    Manyong, Victor M.
    Tomlins, K.
    Mittal, N.
    Hamukwala, P.
    Type
    Journal Article
    Metadata
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    Abstract/Description
    Using a discrete choice experiment, this paper estimates the willingness to pay for biofortified orange maize in rural Zambia. The study design has five treatment arms, which enable an analysis of the impact of nutrition information, comparing the use of simulated radio versus community leaders in transmitting the nutrition message, on willingness to pay, and to account for possible novelty effects in the magnitude of premiums or discounts. The estimation strategy also takes into account lexicographic preferences of a subset of our respondents. The results suggest that (a) orange maize is not confused with yellow maize, and has the potential to compete with white maize in the absence of a nutrition campaign, (b) there is a premium for orange maize with nutrition information, and (c) different modes of nutritional message dissemination have the same impact on consumer acceptance.
    https://dx.doi.org/10.1016/j.jhealeco.2012.01.002
    Multi standard citation
    Permanent link to this item
    https://hdl.handle.net/20.500.12478/1389
    Digital Object Identifier (DOI)
    https://dx.doi.org/10.1016/j.jhealeco.2012.01.002
    IITA Subjects
    Maize
    Agrovoc Terms
    Choice; Experiments; Vitamin A; Deficiency; Nutrition
    Regions
    Africa; Southern Africa
    Countries
    Zambia
    Journals
    Journal of Health Economics
    Collections
    • Journal and Journal Articles4835
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