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    What are the key factors influencing consumers' preference and willingness to pay for meat products in eastern DRC?

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    U18ArtUdomkunFactorsInthomNodev.pdf (675.9Kb)
    Date
    2018-10-04
    Author
    Udomkun, Patchimaporn
    Ilukor, John
    Mockshell, Jonathan
    Mujawamariya, Gaudiose
    Okafor, Christopher
    Bullock, Renee
    Nabahungu, Nsharwasi Léon
    Vanlauwe, Bernard
    Type
    Journal Article
    Target Audience
    Scientists
    Metadata
    Show full item record
    Abstract/Description
    Dietary patterns for consumers among the elite and middle‐income classes in developing countries are shifting rapidly toward the consumption of more animal‐based products. Although this shift presents opportunities, there are significant market failures affecting their preferences and willingness to pay (WTP). This study used a multistage sample survey of 309 consumers from three different communities of Bukavu, Eastern DRC, to examine the effect of socioeconomic/socio‐demographic characteristics and quality attributes on consumers’ purchasing decisions and WTP for meat products. The results suggested that about 53% of the respondents were dissatisfied with meat products in the market due to their high price, low quantity, unhealthiness, and harmful effects. Older female respondents living in urban areas were more likely to purchase meat products. Their WTP was significantly determined by attributes such as color, in‐mouth texture, and availability. Nutrition, harmful effects, and availability of meat products are the important factors that influence purchasing decisions among higher income groups. Addressing these market failures could have an impact on the meat market, improving the nutrition of low‐income consumers and ensuring food safety standards in DRC and other developing countries with similar challenges.
    https://dx.doi.org/10.1002/fsn3.813
    Multi standard citation
    Permanent link to this item
    https://hdl.handle.net/20.500.12478/4624
    Non-IITA Authors ORCID
    Patchimaporn Udomkunhttps://orcid.org/0000-0003-0115-1997
    Chris Okaforhttps://orcid.org/0000-0003-2162-6101
    Renee Bullockhttps://orcid.org/0000-0001-9561-0394
    Nsharwasi Nabahunguhttps://orcid.org/0000-0002-2104-3777
    Bernard Vanlauwehttps://orcid.org/0000-0001-6016-6027
    Jonathan Mockshellhttps://orcid.org/0000-0003-1990-6657
    Digital Object Identifier (DOI)
    https://dx.doi.org/10.1002/fsn3.813
    Research Themes
    NATURAL RESOURCE MANAGEMENT; NUTRITION & HUMAN HEALTH
    IITA Subjects
    Markets; Natural Resource Management; Nutrition
    Agrovoc Terms
    Meat Products; Willingness To Pay; Meat Production
    Regions
    Africa; East Africa
    Countries
    Congo, Dr
    Journals
    Food Science & Nutrition
    Collections
    • Journal and Journal Articles4842
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