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    Social cognitive drivers of farmer learning behaviour in the student-to-farmer university outreach in Uganda

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    S19ArtKaluleSocialInthomDev.pdf (882.2Kb)
    Date
    2019-04-23
    Author
    Kalule, S.W.
    Sseguya, H.
    Ongeng, D.
    Karubanga, G.
    Type
    Journal Article
    Target Audience
    Scientists
    Metadata
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    Abstract/Description
    Globally, universities are repositioning themselves for community outreach although with difficulty in responding to the unpredictable social features of host communities. Accordingly, this study aims to assess the role of social cognitive factors in farmer learning behaviour during university outreach. Structural equation modelling was conducted on the data obtained from a sample of 283 host participants of the student outreach programme of Gulu University, Uganda. The results indicate that social outcome expectations (β = 0.227, t = 1.978, P < 0.05), social influence (β = .372, t = 4.448, P < 0.01) and farmers’ formation of intentions (β = .214, t = 3.254, P < 0.01) significantly predict farmer learning behaviour. It is also established that social influence combine with formation of intentions to mediate social outcome expectations in predicting farmer learning behaviour. We highlight that tapping into the social setting of host farmers is critical for the success of university outreach in the sense that it generates the social reinforcements for effective farmer participation and learning. We recommend that the managers of university outreach programmes should devote efforts to prepare students to be sensitive to the concerns and needs of the community as a whole rather than just the host farmers.
    https://dx.doi.org/10.1080/20421338.2019.1586114
    Multi standard citation
    Permanent link to this item
    https://hdl.handle.net/20.500.12478/5810
    Non-IITA Authors ORCID
    Haroon Sseguyahttps://orcid.org/0000-0001-9963-3147
    Digital Object Identifier (DOI)
    https://dx.doi.org/10.1080/20421338.2019.1586114
    Research Themes
    PLANT PRODUCTION & HEALTH
    IITA Subjects
    Plant Health; Plant Production
    Agrovoc Terms
    Higher Education; Communities; Linkage; Innovation
    Regions
    Africa; East Africa
    Countries
    Uganda
    Journals
    African Journal of Science, Technology, Innovation and Development
    Collections
    • Journal and Journal Articles4836
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