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Willingness to pay of Nigerian poultry producers and feed millers for aflatoxin‐safe maize

dc.contributor.authorJohnson, A.M.
dc.contributor.authorAbdoulaye, T.
dc.contributor.authorAyedun, B.
dc.contributor.authorFulton, J.R.
dc.contributor.authorWidmar, N.J.O.
dc.contributor.authorAkande, A.
dc.contributor.authorBandyopadhyay, R.
dc.contributor.authorManyong, V.
dc.date.accessioned2019-12-04T11:36:53Z
dc.date.available2019-12-04T11:36:53Z
dc.date.issued2019-07-09
dc.identifier.citationJohnson, A.M., Abdoulaye, T., Ayedun, B., Fulton, J.R., Widmar, N.J.O., Adebowale, A., ... & Manyong, V. (2019). Willingness to pay of Nigerian poultry producers and feed millers for aflatoxin‐safe maize. Agribusiness, 1-19.
dc.identifier.issn0742-4477
dc.identifier.urihttps://hdl.handle.net/20.500.12478/6376
dc.descriptionOpen Access Article
dc.description.abstractDietary aflatoxin exposure is a widespread problem in the developing world and causes severe negative health consequences to humans and livestock animals. A new biological control product, called Aflasafe, has been introduced in Nigeria to mitigate aflatoxin contamination of maize in the field and in storage. No known prior work has estimated how much African agribusinesses using maize for animal feed will pay for aflatoxin‐safe maize. This study measured the levels of Aflasafe awareness, surveyed current aflatoxin management practices, and estimated, using choice experiments, willingness to pay (WTP) for aflatoxin‐safe maize by Nigerian poultry producers and feed millers. Data was gathered from 272 orally administered surveys, which included discrete choice experiments examining maize purchasing decisions. Results suggest that the proportion of enterprises that were aware of aflatoxin was found to vary across states. Two latent classes of Nigerian poultry producers and feed millers were identified that were willing to pay average premiums of 4.9% and 30.9%, respectively for maize with 10 parts per billion (ppb) aflatoxin concentration relative to maize with 20 ppb aflatoxin concentration. Both latent classes were, on average, willing to pay larger premiums for maize with 4 ppb aflatoxin concentration. There was evidence that latent class membership, and hence WTP, varied based on awareness of aflatoxin and across geographies.
dc.description.sponsorshipUnited States Government Feed the Future Initiative’s USAID‐CGIAR
dc.description.sponsorshipBill & Melinda Gates Foundation
dc.format.extent1-19
dc.language.isoen
dc.rightsCC-BY-4.0
dc.subjectAflatoxins
dc.subjectPoultry
dc.subjectFarmers
dc.subjectMaize
dc.subjectLivestock
dc.subjectAnimals
dc.titleWillingness to pay of Nigerian poultry producers and feed millers for aflatoxin‐safe maize
dc.typeJournal Article
dc.description.versionPeer Review
cg.contributor.crpAgriculture for Nutrition and Health
cg.contributor.crpMaize
cg.contributor.crpPolicies, Institutions and Markets
cg.contributor.crpRoots, Tubers and Bananas
cg.contributor.affiliationPurdue University
cg.contributor.affiliationInternational Institute of Tropical Agriculture
cg.coverage.regionAfrica
cg.coverage.regionWest Africa
cg.coverage.countryNigeria
cg.creator.identifierTahirou Abdoulaye: 0000-0002-8072-1363
cg.creator.identifieradebowale akande: 0000-0002-6521-3272
cg.creator.identifierRanajit Bandyopadhyay: 0000-0003-2422-4298
cg.creator.identifierVictor Manyong: 0000-0003-2477-7132
cg.researchthemePLANT PRODUCTION & HEALTH
cg.researchthemeSOCIAL SCIENCE & AGRICUSINESS
cg.isijournalISI Journal
cg.authorship.typesCGIAR and advanced research institute
cg.iitasubjectAgribusiness
cg.iitasubjectFood Security
cg.iitasubjectPlant Health
cg.iitasubjectPlant Production
cg.journalAgribusiness
cg.howpublishedFormally Published
cg.accessibilitystatusOpen Access
local.dspaceid108029
cg.targetaudienceScientists
cg.identifier.doihttps://dx.doi.org/10.1002/agr.21621


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