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    Perceived social norms and agripreneurial intention among youths in eastern DRC

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    Journal Article (692.5Kb)
    Date
    2021
    Author
    Ephrem, A.N.
    Dontsop-Nguezet, P.M.
    Murimbika, M.
    Bamba, Z.
    Manyong, V.
    Type
    Journal Article
    Review Status
    Peer Review
    Target Audience
    Scientists
    Metadata
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    Abstract/Description
    The Democratic Republic of the Congo (DRC) is a country with a high agricultural productivity potential; however, the agribusiness sector remains unattractive to youths. This study examined the extent to which perceived social norms and psychological capital affect youths’ intentions to pursue agribusiness opportunities in the Eastern DRC. Data was collected on a sample of 600 youths. We applied Partial Least Squares Structural Equation Modelling (PLS−SEM) in order to examine the relationship between the variables. The findings indicated that most of the youths did not select agribusiness as their top career choice. The intention to engage in agribusiness activities was significantly higher among the youths who perceived that agribusiness was socially valued and supported. Psychological capital significantly and positively affects youths’ agripreneurial intention. The findings contribute to the underlying Theory of Planned Behavior by supporting a positive mediation role of psychological capital—and the moderating roles of educational level, gender, access to land, and location—on the relationship between perceived social norms and agripreneurial intention. The paper concludes that the provision of funds is not enough to promote youth agripreneurship in an environment in which agricultural-related social norms, youths’ psychological capital, gender, access to land, educational level, and location (rural versus urban) are not thoroughly considered.
    https://dx.doi.org/10.3390/su13063442
    Multi standard citation
    Permanent link to this item
    https://hdl.handle.net/20.500.12478/7760
    IITA Authors ORCID
    DONTSOP NGUEZET Paul Martinhttps://orcid.org/0000-0001-5098-1853
    Zoumana BAMBAhttps://orcid.org/0000-0002-8913-3357
    Victor Manyonghttps://orcid.org/0000-0003-2477-7132
    Digital Object Identifier (DOI)
    https://dx.doi.org/10.3390/su13063442
    Research Themes
    Social Science and Agribusiness
    IITA Subjects
    Agribusiness; Agronomy; Capacity Development; Food Security; Socioeconomy; Value Chains
    Agrovoc Terms
    Psychological Factors; Agribusiness; Poverty Alleviation; Food Security; Youth; Democratic Republic of the Congo
    Regions
    Africa; Central Africa
    Countries
    Democratic Republic of the Congo
    Hubs
    Central Africa Hub
    Journals
    Sustainability
    Collections
    • Journal and Journal Articles4835
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