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The effect of communication media on the uptake of agricultural innovations in selected states of Nigeria

dc.contributor.authorAtser, G.
dc.contributor.authorDixon, A.
dc.contributor.authorEkeleme, F.
dc.contributor.authorHauser, S.
dc.contributor.authorFadairo, O.
dc.contributor.authorAdekoya, A.
dc.contributor.authorAyanwale, A.B.
dc.contributor.authorAgada, M.
dc.contributor.authorOladokun, I.
dc.contributor.authorAkpu, P.
dc.contributor.authorSanni, L.
dc.contributor.authorPypers, P.
dc.contributor.authorAmpadu-Boakye, T.
dc.contributor.authorVanlauwe, B.
dc.date.accessioned2023-04-25T07:36:49Z
dc.date.available2023-04-25T07:36:49Z
dc.date.issued2022-09-21
dc.identifier.citationAtser, G., Dixon, A., Ekeleme, F., Hauser, S., Fadairo, O., Adekoya, A., ... & Vanlauwe, B. (2022). The effect of communication media on the uptake of agricultural innovations in selected states of Nigeria. The Journal of Agricultural Education and Extension, 1-22.
dc.identifier.issn1389-224X
dc.identifier.urihttps://hdl.handle.net/20.500.12478/8149
dc.description.abstractPurpose Poor uptake of agricultural innovations on weed management practices is a major factor responsible for low productivity. This paper examines how communication media can help improve farmers’ adoption behaviour. Methodology A sample of 725 Nigerian cassava farmers, exposed to agricultural innovation on weed management practices from varying sources, were asked, through a structured questionnaire, to indicate their knowledge, attitudes, and practices of cassava weed management. The responses were compared with a sample of 190 cassava farmers who were not exposed to the information (control group). The data were analysed using frequency counts, percentages, mean, analysis of variance, and multivariate probit regression. Findings Farmers exposed to the agricultural innovation in weed management practices indicated more positive behaviour (57.7%) towards improved weed management practices than the control group (26.8%). The mean knowledge, attitude, practice, and behaviour of the farmers exposed to the innovation through demonstration was significantly higher than for other sources. Practical implications On-farm demonstrations as a means of communication will enhance the uptake and effectiveness of agricultural innovation on weed management practices. Theoretical implications Findings on the influence of communication media on improved weed control and agronomy are significant, given that there is little well-documented data on how communication media enhances technology and innovation adoption in arable crop farming. Originality/value This study generates important data that reinforces the imperatives of communication and media choices, and further underpins the debate that technology alone cannot lead to uptake by farmers but needs to be communicated.
dc.description.sponsorshipBill & Melinda Gates Foundation
dc.format.extent1-22
dc.language.isoen
dc.subjectCommunication
dc.subjectCassava
dc.subjectAgricultural Extension
dc.subjectAgriculture
dc.subjectNigeria
dc.subjectInnovation
dc.subjectFarmers
dc.subjectTechnology
dc.subjectWeed Control
dc.subjectKoneledge
dc.titleThe effect of communication media on the uptake of agricultural innovations in selected states of Nigeria
dc.typeJournal Article
cg.contributor.crpRoots, Tubers and Bananas
cg.contributor.affiliationInternational Institute of Tropical Agriculture
cg.contributor.affiliationUniversity of Ibadan
cg.contributor.affiliationObafemi Awolowo University
cg.contributor.affiliationFederal University of Agriculture Makurdi
cg.coverage.regionAfrica
cg.coverage.regionWest Africa
cg.coverage.countryNigeria
cg.coverage.hubCentral Africa Hub
cg.coverage.hubHeadquarters and Western Africa Hub
cg.researchthemeNatural Resource Management
cg.researchthemePlant Production and Health
cg.identifier.bibtexciteidATSER:2022
cg.isijournalISI Journal
cg.authorship.typesCGIAR and developing country institute
cg.iitasubjectCassava
cg.iitasubjectFood Security
cg.iitasubjectNatural Resource Management
cg.iitasubjectSmallholder Farmers
cg.iitasubjectSocioeconomy
cg.journalThe Journal of Agricultural Education and Extension
cg.notesOpen Access Article; Published online: 21 Sep 2022
cg.accessibilitystatusOpen Access
cg.reviewstatusPeer Review
cg.usagerightslicenseCreative Commons Attribution 4.0 (CC BY 0.0)
cg.targetaudienceScientists
cg.identifier.doihttps://dx.doi.org/10.1080/1389224x.2022.2120026
cg.iitaauthor.identifierFriday Ekeleme: 0000-0001-6178-2606
cg.iitaauthor.identifierStefan Hauser: 0000-0002-6329-7783
cg.iitaauthor.identifierPieter Pypers: 0000-0001-8913-0589
cg.iitaauthor.identifierbernard vanlauwe: 0000-0001-6016-6027
cg.futureupdate.requiredNo


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