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dc.contributor.authorHoel, J.B.
dc.contributor.authorMichelson, H.
dc.contributor.authorNorton, B.
dc.contributor.authorManyong, V.
dc.date.accessioned2024-03-20T10:22:17Z
dc.date.available2024-03-20T10:22:17Z
dc.date.issued2024
dc.identifier.citationHoel, J.B., Michelson, H., Norton, B. & Manyong, V. (2024). Misattribution prevents learning. American Journal of Agricultural Economics, 1-24.
dc.identifier.issn0002-9092
dc.identifier.urihttps://hdl.handle.net/20.500.12478/8443
dc.description.abstractIn many markets, consumers believe things about products that are not true. We study how incorrect beliefs about product quality can persist even after a consumer has used a product many times. We explore the example of fertilizer in East Africa. Farmers believe much local fertilizer is counterfeit or adulterated; however, multiple studies have established that nearly all fertilizer in the area is good quality. We develop a learning model to explain how these incorrect beliefs persist. We show that when the distributions of outcomes using good and bad quality products overlap, agents can misattribute bad luck or bad management to bad quality. Our learning model and its simulations show that the presence of misattribution inhibits learning about quality and that goods like fertilizer with unobservable quality that are inputs into production processes characterized by stochasticity should be thought of as credence goods, not experience goods. Our results suggest that policy makers should pursue quality assurance programs for products that are vulnerable to misattribution.
dc.format.extent1-24
dc.language.isoen
dc.subjectEast Africa
dc.subjectFertilizers
dc.subjectQuality
dc.subjectLearning
dc.titleMisattribution prevents learning
dc.typeJournal Article
cg.contributor.crpAgriculture for Nutrition and Health
cg.contributor.crpPolicies, Institutions and Markets
cg.contributor.affiliationColorado College
cg.contributor.affiliationUniversity of Illinois
cg.contributor.affiliationCornell University
cg.contributor.affiliationInternational Institute of Tropical Agriculture
cg.coverage.regionAfrica
cg.coverage.regionEast Africa
cg.coverage.countryTanzania
cg.coverage.hubEastern Africa Hub
cg.researchthemeSocial Science and Agribusiness
cg.isijournalISI Journal
cg.authorship.typesCGIAR and advanced research institute
cg.iitasubjectAgribusiness
cg.iitasubjectFood Security
cg.iitasubjectLivelihoods
cg.journalAmerican Journal of Agricultural Economics
cg.notesOpen Access Article
cg.accessibilitystatusOpen Access
cg.reviewstatusPeer Review
cg.usagerightslicenseCreative Commons Attribution-NonCommercial-NoDerivatives 4.0 (CC BY-NC-ND 4.0)
cg.targetaudienceScientists
cg.identifier.doihttps://doi.org/10.1111/ajae.12466
cg.iitaauthor.identifierVictor Manyong: 0000-0003-2477-7132
cg.futureupdate.requiredNo


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