Purpose The agricultural sector has experienced a transformative impact through the adoption of digital technologies, particularly mobile applications designed for farmers. This study investigates the factors influencing smallholder farmers' willingness to adopt digital application tools in Ogun State, Nigeria, focusing on the IITA herbicide calculator and Akilimo mobile applications. Design/methodology/approach Data were gathered from 572 smallholder farmers participating in the Zero Hunger project. This research contributes to the limited empirical evidence in Nigeria concerning farmers' willingness to adopt digital application tools. The study analyzes the effects of education, training, access to internet services, smartphone ownership, willingness to use paid applications, awareness of application tools and the cost of digital tools on farmers' willingness to adopt. Gender differentials in willingness to adopt were also explored. Findings The results indicate positive and statistically significant effects of education, training, internet access, smartphone ownership, willingness to use paid applications, awareness of application tools and the cost of digital tools on farmers' willingness to adopt. However, female farmers exhibited a lower willingness to adopt digital application tools. Practical implications Policymakers are urged to create supportive policies promoting basic formal education and provide effective extension services to enhance farmers' training. Additionally, efforts should be made to reduce the cost of digital applications and improve internet accessibility in rural areas. Encouraging female farmers to adopt advanced agricultural technologies is essential. Stakeholders are advised to raise awareness of digital application tools to expedite the adoption of agricultural technologies in the country. Social implications This study will be helpful for the government to determine the state’s readiness for digital agriculture, it will help technology developers and agricultural technology startups to understand the factors determining farmers willingness to adopt digital application tools. Originality/value This study offers insights into the readiness of Ogun State, Nigeria, for digital agriculture. It provides valuable information for technology developers and agricultural startups to understand the determinants of farmers' willingness to adopt digital application tools, contributing to the advancement of the agricultural technology landscape.

https://doi.org/10.1108/JSMA-06-2023-0135

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adebowale akandehttps://orcid.org/0000-0002-6521-3272

https://doi.org/10.1108/JSMA-06-2023-0135

Social Science and Agribusiness

Capacity Development; Knowledge Management

Adoption; Technology Adoption; Logistics; Digital Extension Tools

Africa; West Africa

Nigeria

Headquarters and Western Africa Hub

Journal of Strategy and Management