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Taking profit from the growing use of mobile phone in Benin: a contingent valuation approach for market and quality information access

dc.contributor.authorArinloye, D.A.
dc.contributor.authorLinnemann, A.
dc.contributor.authorHagelaar, G.
dc.contributor.authorCoulibaly, O.
dc.contributor.authorOmta, O.S.
dc.date.accessioned2019-12-04T10:58:14Z
dc.date.available2019-12-04T10:58:14Z
dc.date.issued2015
dc.identifier.citationArinloye, D., Linnemann, A., Hagelaar, G., Coulibaly, O. & Omta, O.S. (2015). Taking profit from the growing use of mobile phone in Benin: a contingent valuation approach for market and quality information access. Information Technology for Development, 21(1), 44-66.
dc.identifier.issn0268-1102
dc.identifier.urihttps://hdl.handle.net/20.500.12478/946
dc.descriptionPublished online: 25 Nov 2013
dc.description.abstractAn information systems-adapted Contingent Valuation survey was used to assess smallholder farmers' perceptions and the premium they are willing to pay (WTP) to get mobile phone-based information on market prices and product quality to overcome the recurrent information asymmetry issues in the chain. The investigations, consisting of an exploratory case study in Ghana followed by a survey with 285 observations in Benin, demonstrated that market information asymmetry indeed leads to lower prices for farmers. In Ghana, market price alerts through mobile phone messaging allowed decreasing transaction costs for farmers from US $2 to US $150 per transaction. In Benin, most farmers who are using mobile phones are WTP a premium of up to US$2.5 per month to get market price and quality information. Econometric models showed that decisive factors for the premium to be paid include farm location, market channel, profit margin, contact with agricultural extension services and technical support from buyers. The study suggests a multi-stakeholders' platform for an efficient and sustainable mobile phone-based market information system in agri-food chains.
dc.format.extent44-66
dc.language.isoen
dc.subjectMarket Information
dc.subjectFood Quality
dc.subjectPineapples
dc.titleTaking profit from the growing use of mobile phone in Benin: a contingent valuation approach for market and quality information access
dc.typeJournal Article
dc.description.versionPeer Review
cg.contributor.crpPolicies, Institutions and Markets
cg.contributor.affiliationWageningen University and Research Centre
cg.contributor.affiliationInternational Institute of Tropical Agriculture
cg.coverage.regionAfrica
cg.coverage.regionWest Africa
cg.coverage.countryBenin
cg.isijournalISI Journal
cg.authorship.typesCGIAR and advanced research institute
cg.iitasubjectMarkets
cg.journalInformation Technology for Development
cg.howpublishedFormally Published
cg.accessibilitystatusLimited Access
local.dspaceid77412
cg.targetaudienceScientists
cg.identifier.doihttps://dx.doi.org/10.1080/02681102.2013.859117


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