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Social-cognitive factors influencing household decisions to grow orange-fleshed sweet potato in Uganda

dc.contributor.authorNdaula, S.
dc.contributor.authorSseguya, H.
dc.contributor.authorMatsiko, F.
dc.date.accessioned2020-03-04T09:17:27Z
dc.date.available2020-03-04T09:17:27Z
dc.date.issued2020-01
dc.identifier.citationNdaula, S., Sseguya, H. & Matsiko, F. (2020). Social-cognitive factors influencing household decisions to grow orange-fleshed sweet potato in Uganda. Journal of Agricultural Extension, 24(1), 1-12
dc.identifier.issn1119-944X
dc.identifier.urihttps://hdl.handle.net/20.500.12478/6809
dc.description.abstractThis study examined the role of social-cognitive factors in farmers’ decisions to cultivate orange-fleshed sweetpotato as a food-based approach to alleviating vitamin A deficiency among rural households in Uganda. Cross-sectional survey data collected from 341 randomly selected household level decision-makers drawn from two rural districts in Uganda were analysed using hierarchical regression. Perceived capability and perceived social approval significantly predicted household decisions to grow orange-fleshed sweet potato (p≤0.001). Overall, decision-makers’ subjective norms and control beliefs were found to be significant mediators (p≤0.01) of the orange-fleshed sweet potato acceptance process. These results point to a cardinal role for processes that create supportive social and cognitive environments in promoting the cultivation of bio-fortified technologies such as orange-fleshed sweet potato.
dc.description.sponsorshipGerman Academic Exchange Service
dc.description.sponsorshipEuropean Union
dc.format.extent1-12
dc.language.isoen
dc.subjectSweet Potatoes
dc.subjectPotatoes
dc.subjectPlant Breeding
dc.subjectPlant Production
dc.subjectUganda
dc.subjectHouseholds
dc.titleSocial-cognitive factors influencing household decisions to grow orange-fleshed sweet potato in Uganda
dc.typeJournal Article
cg.contributor.crpMaize
cg.contributor.crpPolicies, Institutions and Markets
cg.contributor.affiliationMakerere University
cg.contributor.affiliationInternational Institute of Tropical Agriculture
cg.coverage.regionAfrica
cg.coverage.regionEast Africa
cg.coverage.countryUganda
cg.coverage.hubEastern Africa Hub
cg.creator.identifierHaroon Sseguya: 0000-0001-9963-3147
cg.researchthemePlant Production and Health
cg.identifier.bibtexciteidNDAULA:2020
cg.isijournalISI Journal
cg.authorship.typesCGIAR and developing country institute
cg.iitasubjectAgronomy
cg.iitasubjectPlant Breeding
cg.iitasubjectPlant Production
cg.journalJournal of Agricultural Extension
cg.notesOpen Access Article; Published online: 16 Jan 2020
cg.accessibilitystatusOpen Access
cg.reviewstatusPeer Review
cg.usagerightslicenseCreative Commons Attribution-NonCommercial-NoDerivatives No Version (CC BY-NC-ND)
cg.targetaudienceScientists
cg.identifier.doihttps://dx.doi.org/10.4314/jae.v24i1.1


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