• Contact Us
    • Send Feedback
    • Login
    View Item 
    •   Home
    • Journal and Journal Articles
    • Journal and Journal Articles
    • View Item
    •   Home
    • Journal and Journal Articles
    • Journal and Journal Articles
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    Whole Repository
    CollectionsIssue DateRegionCountryHubAffiliationAuthorsTitlesSubject
    This Sub-collection
    Issue DateRegionCountryHubAffiliationAuthorsTitlesSubject

    My Account

    Login

    Welcome to the International Institute of Tropical Agriculture Research Repository

    What would you like to view today?

    Going digital in agriculture: how radio and SMS can scale-up smallholder participation in legume-based sustainable agricultural intensification practices and technologies in Tanzania

    Thumbnail
    View/Open
    Journal Article (1.595Mb)
    Date
    2020
    Author
    Silvia, S.
    Musebe, R.
    Baars, E.
    Ganatra, D.
    Romney, D.
    Type
    Journal Article
    Review Status
    Peer Review
    Target Audience
    Scientists
    Metadata
    Show full item record
    Abstract/Description
    In 2016, a study was conducted in Tanzania to assess the impact of radio and SMS in scaling-up smallholder participation in legume-based sustainable agricultural intensification (SAI) practices and technologies. The study aimed to answer the following research questions: (i) does participation in the campaign enhance farmers’ knowledge of legume-based sustainable agricultural intensification practices and technologies? (ii) what is the impact of the campaign on the adoption of legume-based sustainable agricultural intensification practices and technologies?; (iii) does exposure to multiple ICT-enabled channels result in larger gains (in terms of knowledge and adoption) than exposure to only one channel? (iv) is it more cost-effective to use radio or SMS alone or use them in combination? The results show that both awareness and adoption are boosted if SMS supports radio campaigns. However, radio alone is the most cost-effective approach. Each dollar spent on the radio campaign results in 2.1 farmers that have adopted at least one new practice, compared with 0.5 farmers for SMS and 0.4 farmers for radio and SMS combined. Other factors were also important in facilitating uptake of legume-based SAI practices, such as gender, age, education and land size, but were not statistically significant when rated against the communication channels used.
    https://dx.doi.org/10.1080/14735903.2020.1750796
    Multi standard citation
    Permanent link to this item
    https://hdl.handle.net/20.500.12478/7436
    IITA Authors ORCID
    Edward Baarshttps://orcid.org/0000-0003-3015-1291
    Digital Object Identifier (DOI)
    https://dx.doi.org/10.1080/14735903.2020.1750796
    Research Themes
    Social Science and Agribusiness
    IITA Subjects
    Agribusiness; Agronomy; Farm Management; Grain Legumes; Knowledge Management; Plant Breeding; Plant Production; Smallholder Farmers
    Agrovoc Terms
    Radio; Awareness Raising; Innovation Adoption; Legumes; Tanzania
    Regions
    Africa; East Africa
    Countries
    Tanzania
    Hubs
    Headquarters and Western Africa Hub
    Journals
    International Journal of Agricultural Sustainability
    Collections
    • Journal and Journal Articles4835
    copyright © 2019  IITASpace. All rights reserved.
    IITA | Open Access Repository