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dc.contributor.authorSilvia, S.
dc.contributor.authorMusebe, R.
dc.contributor.authorBaars, E.
dc.contributor.authorGanatra, D.
dc.contributor.authorRomney, D.
dc.date.accessioned2022-04-27T12:30:11Z
dc.date.available2022-04-27T12:30:11Z
dc.date.issued2020
dc.identifier.citationSilvia, S., Musebe, R., Baars, E., Ganatra, D. & Romney, D. (2020). Going digital in agriculture: how radio and SMS can scale-up smallholder participation in legume-based sustainable agricultural intensification practices and technologies in Tanzania. International Journal of Agricultural Sustainability, 1-12.
dc.identifier.issn1473-5903
dc.identifier.urihttps://hdl.handle.net/20.500.12478/7436
dc.description.abstractIn 2016, a study was conducted in Tanzania to assess the impact of radio and SMS in scaling-up smallholder participation in legume-based sustainable agricultural intensification (SAI) practices and technologies. The study aimed to answer the following research questions: (i) does participation in the campaign enhance farmers’ knowledge of legume-based sustainable agricultural intensification practices and technologies? (ii) what is the impact of the campaign on the adoption of legume-based sustainable agricultural intensification practices and technologies?; (iii) does exposure to multiple ICT-enabled channels result in larger gains (in terms of knowledge and adoption) than exposure to only one channel? (iv) is it more cost-effective to use radio or SMS alone or use them in combination? The results show that both awareness and adoption are boosted if SMS supports radio campaigns. However, radio alone is the most cost-effective approach. Each dollar spent on the radio campaign results in 2.1 farmers that have adopted at least one new practice, compared with 0.5 farmers for SMS and 0.4 farmers for radio and SMS combined. Other factors were also important in facilitating uptake of legume-based SAI practices, such as gender, age, education and land size, but were not statistically significant when rated against the communication channels used.
dc.description.sponsorshipUK Aid
dc.description.sponsorshipDirectorate-General for International Cooperation, the Netherlands
dc.description.sponsorshipAgriculture and Agri‐Food Canada
dc.description.sponsorshipChinese Ministry of Agriculture
dc.description.sponsorshipAustralian Centre for International Agricultural Research
dc.description.sponsorshipSwiss Agency for Development and Cooperation
dc.format.extent1-12
dc.language.isoen
dc.subjectRadio
dc.subjectAwareness Raising
dc.subjectInnovation Adoption
dc.subjectLegumes
dc.subjectTanzania
dc.titleGoing digital in agriculture: how radio and SMS can scale-up smallholder participation in legume-based sustainable agricultural intensification practices and technologies in Tanzania
dc.typeJournal Article
cg.contributor.crpGrain Legumes
cg.contributor.affiliationCentre for Agriculture and Biosciences International
cg.contributor.affiliationInternational Institute of Tropical Agriculture
cg.contributor.affiliationILogix, Kenya
cg.coverage.regionAfrica
cg.coverage.regionEast Africa
cg.coverage.countryTanzania
cg.coverage.hubHeadquarters and Western Africa Hub
cg.researchthemeSocial Science and Agribusiness
cg.identifier.bibtexciteidSILVIA:2020
cg.isijournalISI Journal
cg.authorship.typesCGIAR and developing country institute
cg.iitasubjectAgribusiness
cg.iitasubjectAgronomy
cg.iitasubjectFarm Management
cg.iitasubjectGrain Legumes
cg.iitasubjectKnowledge Management
cg.iitasubjectPlant Breeding
cg.iitasubjectPlant Production
cg.iitasubjectSmallholder Farmers
cg.journalInternational Journal of Agricultural Sustainability
cg.notesPublished online: 14 Apr 2020
cg.accessibilitystatusOpen Access
cg.reviewstatusPeer Review
cg.usagerightslicenseCreative Commons Attribution 4.0 (CC BY 0.0)
cg.targetaudienceScientists
cg.identifier.doihttps://dx.doi.org/10.1080/14735903.2020.1750796
cg.iitaauthor.identifierEdward Baars: 0000-0003-3015-1291


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