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    Marketing channel selection by smallholder farmers

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    Date
    2015
    Author
    Arinloye, D.A.
    Pascucci, S.
    Linnemann, A.
    Coulibaly, O.
    Hagelaar, G.
    Omta, O.S.
    Type
    Journal Article
    Target Audience
    Scientists
    Metadata
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    Abstract/Description
    This article aims at analyzing Beninese smallholder famers’ selection of high value markets, such as export and processing-oriented marketing channels, in the pineapple supply chain. Four main marketing channels were investigated: rural, urban, and export fresh pineapple markets and processing-oriented markets. Primary data collected from 285 pineapple farmers through a field survey in different locations in South Benin were used to analyze simultaneous selection of multiple channels. A multivariate probit approach has been used in our empirical strategy. Farmers’ characteristics, production systems features, quality attributes, and types of marketing context have been used as main explanatory variables. Results indicate the Beninese pineapple farmers select market channels with high values when they have the expertise and know-how for coping and complying with quality issues.
    https://dx.doi.org/10.1080/10454446.2013.856052
    Multi standard citation
    Permanent link to this item
    https://hdl.handle.net/20.500.12478/949
    Digital Object Identifier (DOI)
    https://dx.doi.org/10.1080/10454446.2013.856052
    IITA Subjects
    Markets; Value Chains
    Agrovoc Terms
    Marketing Channels; Supply Chain; Pineapples
    Regions
    Africa; West Africa
    Countries
    Benin
    Journals
    Journal of Food Products Marketing
    Collections
    • Journal and Journal Articles4835
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