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dc.contributor.authorArinloye, D.A.
dc.contributor.authorPascucci, S.
dc.contributor.authorLinnemann, A.
dc.contributor.authorCoulibaly, O.
dc.contributor.authorHagelaar, G.
dc.contributor.authorOmta, O.S.
dc.identifier.citationArinloye, D., Pascucci, S., Linnemann, A., Coulibaly, O., Hagelaar, G. & Omta, O.S. (2015). Marketing channel selection by smallholder farmers. Journal of Food Products Marketing, 21(4), 337-357.
dc.descriptionPublished online: 15 Dec 2014
dc.description.abstractThis article aims at analyzing Beninese smallholder famers’ selection of high value markets, such as export and processing-oriented marketing channels, in the pineapple supply chain. Four main marketing channels were investigated: rural, urban, and export fresh pineapple markets and processing-oriented markets. Primary data collected from 285 pineapple farmers through a field survey in different locations in South Benin were used to analyze simultaneous selection of multiple channels. A multivariate probit approach has been used in our empirical strategy. Farmers’ characteristics, production systems features, quality attributes, and types of marketing context have been used as main explanatory variables. Results indicate the Beninese pineapple farmers select market channels with high values when they have the expertise and know-how for coping and complying with quality issues.
dc.subjectMarketing Channels
dc.subjectSupply Chain
dc.titleMarketing channel selection by smallholder farmers
dc.typeJournal Article
dc.description.versionPeer Review
cg.contributor.crpPolicies, Institutions and Markets
cg.contributor.affiliationWorld Agroforestry Centre
cg.contributor.affiliationWageningen University and Research Centre
cg.contributor.affiliationInternational Institute of Tropical Agriculture
cg.coverage.regionWest Africa
cg.isijournalISI Journal
cg.authorship.typesCGIAR and advanced research institute
cg.iitasubjectValue Chains
cg.journalJournal of Food Products Marketing
cg.howpublishedFormally Published
cg.accessibilitystatusLimited Access

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